IN LIFE, WE ARE GIVEN THE OPPORTUNITY TO CREATE OR DESTROY. IN DESIGN, IT IS OFTEN ILLUMINATING TO DO BOTH. ONCE CREATED, THE WEAK IDEA, THE CRASS, THE OBVIOUS - MUST PERISH. WE THRIVE ON THEIR DESTRUCTION - AND THE NEAR SIMULTANEOUS CREATION OF SOMETHING INFINITELY SUPERIOR.

IDOL EMBODIES A COMMITMENT TO PASSIONATE THINKING, BIG IDEAS AND THE QUALITY OF WORK THAT IS WORSHIP-WORTHY.

IDOL IS COMPRISED OF A CADRE OF ARDENT INDIVIDUALS WHO REMAIN DEDICATED TO THOSE WHO ARE DEDICATED - THOSE WHO APPRECIATE THE POWER AND PERSUASION INHERENT WITHIN US...

IDOL IS NOT FOR EVERYONE. IT IS, MOST LIKELY, FOR YOU.